Despite a heartbreaking loss, UW fans left Pasadena with plenty to cherish.
Rose Bowl Buzz
A Rose-y outlook at the pre-game festivities
Fans and alumni kick back at tailgate events before the Rose Bowl on New Years Day.
Badger pride in the Rose Bowl Parade
Badger spirit is on full display during the Tournament of Roses Parade in Pasadena, Calif., on Jan. 1, 2020.
Dancing Badgers in downtown L.A.
Badger fans gathered at the Bloc plaza to get pumped up for the Rose Bowl game.
Different Teams, Same Fight
Students and fans representing UW–Madison and the University of Oregon teamed up at a Los Angeles food bank, packaging food for 2,240 seniors in need.
Fan Pep Rally Full of Surprising Moments, Appearances
Former Wisconsin running back Melvin Gordon and the UW women’s volleyball team pumped up hundreds of Badgers fans at the downtown Los Angeles event.
Behind the Scenes of the Rose Parade
The Rose Parade knows how to put on a show – even before any floats hit the streets.
Rose Bowl road trip in ‘Gulley’s Rocket’
In the midst of photos from past Badger Rose Bowls is one of Carson Gulley, a civil rights pioneer and chef at University Housing for 27 years, with four UW–Madison students. It was Friday, Dec. 26, 1952, and the group was bound for Pasadena.
Badgers Fans Arrive in LA
Thousands of Wisconsin fans have arrived in the Los Angeles area ahead of the Rose Bowl, transforming the streets into a sea of red.
Follow the football team’s journey
From Disneyland, to the Beef Bowl, to the big game, UW Athletics brings you behind the scenes with the football team in Pasadena.