News

Despite a heartbreaking loss, UW fans left Pasadena with plenty to cherish.

Fans and alumni kick back at tailgate events before the Rose Bowl on New Years Day.

Badger spirit is on full display during the Tournament of Roses Parade in Pasadena, Calif., on Jan. 1, 2020.

Badger fans gathered at the Bloc plaza to get pumped up for the Rose Bowl game.

Students and fans representing UW–Madison and the University of Oregon teamed up at a Los Angeles food bank, packaging food for 2,240 seniors in need.

Former Wisconsin running back Melvin Gordon and the UW women’s volleyball team pumped up hundreds of Badgers fans at the downtown Los Angeles event.

The Rose Parade knows how to put on a show – even before any floats hit the streets.

Thousands of Wisconsin fans have arrived in the Los Angeles area ahead of the Rose Bowl, transforming the streets into a sea of red.

From Disneyland, to the Beef Bowl, to the big game, UW Athletics brings you behind the scenes with the football team in Pasadena.

In case you haven’t been aboard the Badger bandwagon this football season, now is a great time to hop on. Here’s a helping informational hand.